The Promenade and Broadway Site Testing


The City of Long Beach wanted to investigate potential development opportunities on a 0.9-acre site located at the corner of The Promenade and Broadway, in close proximity to the city center. In preparation for an economic feasibility study and a subsequent request for proposals, the study tested the site with several layouts, a different mix of uses and building typologies. Each alternative was supported by unit yields, floor and open space  areas, parking numbers, and schematic building layouts.  The project included a separate research study about existing hotel prototypes.

Client: Long Beach Redevelopment Agency

Heidi Sokolowsky as Senior Associate with Field Paoli Architects