Uptown Oakland Way Finding Signage Plan



Urban Field Studio teamed up with graphic design firm mmmdesign to create a Way Finding Signage Plan for the Uptown Area in Oakland. In recent years, Uptown has become a destination for entertainment, public  art, galleries and new mixed-use development including housing. It is home to the renovated Fox Theater and Paramount Theater as well as a newly designed BART entrance on 17th Street.  The plan includes a thorough analysis of pedestrian, bike, public transit, and vehicular circulation, parking locations, and destinations within the district and beyond. A family of signs has been developed for identified locations to help guide movement and orientation within Uptown as well as from and to the area. Mock-up signs are now  being tested for phased implementation.

Client: City of Oakland