Question 3

Q: Collaboration seems to be a core principle in your work. Could you describe a project where your collaborative approach turned diverse talents into a cohesive and innovative urban design solution?

A: Every urban design project is a collaborative effort and involves many players such as city staff, stakeholders, the community, and consultants. Within our design team, collaboration typically results in better ideas and solutions, as every team member brings a unique set of perspectives and expertise to the table. One of our ongoing projects is a perfect example of the virtues of collaboration. The Chamber of Commerce in Calistoga looked for ideas on how to improve Calistoga’s downtown and attract more diverse businesses. The project started with a retail analysis and recommendations for which we collaborated with an economist. Based on the findings and input from a Task Force consisting of members of the business community and residents, we developed ideas for the physical improvement of Calistoga’s main street, Lincoln Avenue. Three Urban Field Studio partners worked together to provide urban design, landscape architecture, and retail environment expertise to create a streetscape concept that can be implemented over time. The provided plan and design manual can be used by the city to estimate costs and apply for funding.